“Bagg is being a little modest in reference to his expertise in cannabis,” Leo interjects. In fact, the team recently co-developed a new strain called Truffle Bagg, a cross between Purple Trufflez and While Trufflez.
The musician is involved in a bunch of things, from marketing to strain selection and even breeding. Nowadays, Moneybagg’s role in Trufflez is not at all minor. And I think that is going to be the new base platform and the future.” MORE FROM FORBES Why Saint JHN Loves Weed Edibles: 'The Road Less Traveled Always Leads To Somewhere That Is Way More Sexy' By Javier Hasse And we feel that the Web3 and NFTs and cryptocurrency and Tokenomics are the future The digital world is coming swiftly and quickly, as you can imagine. So we don't want to actually wait to provide these benefits to the public until the federal government passes the laws and legalizes it. In Kneubuhl’s view, “The safer and more lucrative alternative route is more on the crypto and NFT, which serves the public in the same fashion, or more, on a Web3-based platform. That prohibits us in a lot of fashions from going public and issuing out stock, because we cannot go on the stock market.” Kyle Kneubuhl, CFO CFO of Trufflez, further elaborates on the rationale behind the decision to launch an NFT: “There's a lot of taboo still within the industry due to the federal government still has not legalized marijuana. “That's why the NFT project came so swiftly into place because we saw an opportunity to bring the NFT project for the general public to get involved and benefit from the company's growth, get more involvement and feel like they're part of something that's vastly growing.” And, we built on those building blocks by making sure that we take every opportunity within the industry to give back to the public.”
“Initially, when the brand started, our whole core fundamental concentration was to make sure that the public and whoever was smoking was extremely happy with whatever we had. As Leo explains, Trufflez’s attention to detail has a lot to do with the rapper’s view of the brand.
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